Ankara Ticaret Odas\u0131 (ATO) Ba\u015fkan\u0131 G\u00fcrsel Baran, T\u00fcrkiye’nin ba\u015fkenti Ankara’n\u0131n uluslararas\u0131 arenadaki konumunu g\u00fc\u00e7lendirmek amac\u0131yla \u00f6nemli bir at\u0131l\u0131m plan\u0131 \u00fczerinde \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 a\u00e7\u0131klad\u0131. Baran, \u00f6zellikle sa\u011fl\u0131k turizmi alan\u0131nda Ankara\u2019n\u0131n potansiyelinin do\u011fru de\u011ferlendirilebilmesi ad\u0131na direkt u\u00e7u\u015flar\u0131n art\u0131r\u0131lmas\u0131n\u0131n kritik oldu\u011funu vurgulad\u0131. Bu hamle, sadece sa\u011fl\u0131k turizmi i\u00e7in de\u011fil, ayn\u0131 zamanda di\u011fer ekonomik sekt\u00f6rlerde de ba\u015fkentin global eri\u015fiminin ve rekabet g\u00fcc\u00fcn\u00fcn art\u0131r\u0131lmas\u0131 i\u00e7in b\u00fcy\u00fck bir f\u0131rsat olarak g\u00f6r\u00fcl\u00fcyor.<\/p>\n
G\u00fcrsel Baran, sa\u011fl\u0131k turizminin T\u00fcrkiye ekonomisinde giderek b\u00fcy\u00fcyen bir sekt\u00f6r haline geldi\u011fine dikkat \u00e7ekerek, Ankara\u2019n\u0131n bu trendden en fazla pay\u0131 almas\u0131 gerekti\u011fini belirtti. D\u00fcnya genelindeki hastalar, y\u00fcksek kaliteli sa\u011fl\u0131k hizmeti sunan ve maliyet a\u00e7\u0131s\u0131ndan cazip \u00fclkeleri tercih ederken, Ankara’n\u0131n sundu\u011fu sa\u011fl\u0131k alt yap\u0131s\u0131n\u0131n ve uzmanl\u0131\u011f\u0131n\u0131n bu anlamda yeterince tan\u0131nmad\u0131\u011f\u0131n\u0131 ifade etti. Ba\u015fkan Baran, direkt ve konforlu u\u00e7u\u015f ba\u011flant\u0131lar\u0131n\u0131n, uluslararas\u0131 hastalar\u0131n Ankara\u2019ya ula\u015f\u0131m\u0131n\u0131 kolayla\u015ft\u0131rarak sa\u011fl\u0131k turizminde b\u00fcy\u00fck bir ivme yakalayaca\u011f\u0131n\u0131 s\u00f6zlerine ekledi.<\/p>\n
Ekonomik perspektiften bak\u0131ld\u0131\u011f\u0131nda, \u015fehrin uluslararas\u0131 eri\u015filebilirli\u011finin artmas\u0131 sadece sa\u011fl\u0131k turizmini de\u011fil turizm, ticaret, e\u011fitim ve yat\u0131r\u0131m gibi pek \u00e7ok sekt\u00f6r\u00fc olumlu etkileyebilir. Baran, Ankara\u2019n\u0131n T\u00fcrkiye\u2019nin siyasi ba\u015fkenti olmas\u0131 sebebiyle pek \u00e7ok uluslararas\u0131 toplant\u0131 ve konferansa ev sahipli\u011fi yapt\u0131\u011f\u0131n\u0131, ancak yurt d\u0131\u015f\u0131 ba\u011flant\u0131lar\u0131n\u0131n yetersizli\u011finin bu potansiyelin tam anlam\u0131yla de\u011ferlendirilmesini engelledi\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc belirtti. Direkt u\u00e7u\u015flar\u0131n art\u0131r\u0131lmas\u0131yla, ba\u015fkentin cazibesinin daha da artaca\u011f\u0131n\u0131 savundu.<\/p>\n
Sa\u011fl\u0131k turizmi alan\u0131ndaki geli\u015fmeler Ankara’n\u0131n ekonomik \u00e7e\u015fitlili\u011fini sa\u011flamak ve d\u0131\u015fa ba\u011f\u0131ml\u0131l\u0131\u011f\u0131 azaltmak a\u00e7\u0131s\u0131ndan da \u00f6nem ta\u015f\u0131yor. Baran\u2019\u0131n aktard\u0131\u011f\u0131na g\u00f6re, \u015fehirde faaliyet g\u00f6steren sa\u011fl\u0131k kurumlar\u0131 ve \u00fcniversitelerle yap\u0131lan i\u015f birlikleri sayesinde medikal altyap\u0131 d\u00fczenli olarak g\u00fc\u00e7lendirilmekte. Ancak, uluslararas\u0131 hasta say\u0131s\u0131n\u0131 art\u0131rmak i\u00e7in sadece hizmetlerin kalitesi de\u011fil, eri\u015filebilirli\u011fin ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn de iyile\u015ftirilmesine ihtiya\u00e7 var. Bu noktada, direkt u\u00e7u\u015flar devreye girerek Ankara\u2019n\u0131n merkezdeki rol\u00fcn\u00fc peki\u015ftirebilir.<\/p>\n
Bununla birlikte, uluslararas\u0131 yolcu trafi\u011fini art\u0131rmak i\u00e7in h\u00fck\u00fcmet, havayolu \u015firketleri ve turizm sekt\u00f6r\u00fc aras\u0131nda koordineli ve stratejik bir planlaman\u0131n yap\u0131lmas\u0131 \u015fart. Baran, Ankara Ticaret Odas\u0131 olarak bu anlamda g\u00fc\u00e7l\u00fc bir i\u015f birli\u011fi modeli \u00fczerinde \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 belirtti. \u201cD\u00fcnyaya a\u00e7\u0131lmak i\u00e7in sadece \u015fehir i\u00e7i yat\u0131r\u0131mlarla yetinemeyiz, hava ula\u015f\u0131m altyap\u0131s\u0131n\u0131 da ayn\u0131 oranda b\u00fcy\u00fctmek zorunday\u0131z\u201d diyerek, s\u00fcrecin \u00e7ok akt\u00f6rl\u00fc oldu\u011funu ve bu konudaki i\u015f birliklerinin ba\u015far\u0131da anahtar rol oynayaca\u011f\u0131n\u0131 ifade etti.<\/p>\n
Uluslararas\u0131 hasta say\u0131s\u0131ndaki art\u0131\u015f tahmini olarak y\u0131ll\u0131k y\u00fczde 15 gibi g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme potansiyeli ta\u015f\u0131yor. T\u00fcrkiye\u2019nin sa\u011fl\u0131k turizmi stratejisi i\u00e7inde ba\u015fkent Ankara\u2019n\u0131n da hak etti\u011fi yeri almas\u0131 gereklili\u011fi \u00fczerinde duran Baran, \u201cAnkara\u2019n\u0131n marka de\u011ferinin tart\u0131\u015fmas\u0131z y\u00fckselmesi gerekiyor. Direkt u\u00e7u\u015f a\u011flar\u0131n\u0131n geni\u015fletilmesi, bu hedefin \u00f6n\u00fcndeki en b\u00fcy\u00fck engellerden biri\u201d diye konu\u015ftu. Baran, sadece Avrupa \u00fclkeleriyle de\u011fil, Orta Do\u011fu, Kuzey Afrika ve Asya \u00fclkeleriyle de do\u011frudan u\u00e7u\u015flar\u0131n hayata ge\u00e7irilmesinin Ankara\u2019y\u0131 b\u00f6lgesel bir sa\u011fl\u0131k turizmi merkezi haline getirece\u011fini belirtti.<\/p>\n
Ancak direkt u\u00e7u\u015flar\u0131n art\u0131r\u0131lmas\u0131n\u0131n kolay olmayaca\u011f\u0131na da dikkat \u00e7ekmek laz\u0131m. U\u00e7u\u015f hatlar\u0131n\u0131n a\u00e7\u0131lmas\u0131 uzun vadeli ve maliyetli s\u00fcre\u00e7ler i\u00e7eriyor. Bu noktada, havayolu firmalar\u0131 ve h\u00fck\u00fcmet politikalar\u0131 kritik \u00f6neme sahip. Baran, destekleyici te\u015fvik ve altyap\u0131 yat\u0131r\u0131mlar\u0131 olmadan beklenen b\u00fcy\u00fcmenin sa\u011flanamayaca\u011f\u0131n\u0131 dile getirdi. Ayr\u0131ca, pandeminin etkileriyle havac\u0131l\u0131k sekt\u00f6r\u00fcnde ya\u015fanan zorluklar da hesaba kat\u0131ld\u0131\u011f\u0131nda, bir an \u00f6nce ortak bir yol haritas\u0131 olu\u015fturulmas\u0131 elzem g\u00f6r\u00fcn\u00fcyor.<\/p>\n
Ankara\u2019n\u0131n sa\u011fl\u0131k turizmi potansiyelini parlatmas\u0131n\u0131n yan\u0131 s\u0131ra, k\u00fclt\u00fcrel ve tarih\u00ee zenginlikler \u00fczerinden alternatif turizm kollar\u0131n\u0131n da \u00f6n plana \u00e7\u0131kar\u0131lmas\u0131 gereklili\u011fi Baran\u2019\u0131n g\u00fcndeminde. Sa\u011fl\u0131k amac\u0131yla gelen uluslararas\u0131 ziyaret\u00e7ilerin \u015fehri daha uzun s\u00fcre deneyimleyebilmesi ve b\u00f6ylece ekonomiye daha fazla katk\u0131 sa\u011flamas\u0131 hedefleniyor. Baran, bu nedenle k\u00fclt\u00fcr ve sa\u011fl\u0131k turizminin entegrasyonunun \u015fehrin ekonomik s\u00fcrd\u00fcr\u00fclebilirli\u011fi a\u00e7\u0131s\u0131ndan vazge\u00e7ilmez oldu\u011funu s\u00f6yledi.<\/p>\n
\u015eehirdeki \u00fcniversiteler, sa\u011fl\u0131k kurulu\u015flar\u0131 ve ticaret odas\u0131 aras\u0131nda kurulacak sinerjinin de d\u0131\u015fa a\u00e7\u0131l\u0131mda etkili olaca\u011f\u0131n\u0131 belirten Baran, \u201cE\u011fitim turizmi ve sa\u011fl\u0131k turizmi birbirini besleyen iki \u00f6nemli alan. Ankara, gen\u00e7 ve dinamik n\u00fcfusu, kaliteli akademik personeli ile bu ikisini harmanlad\u0131\u011f\u0131nda kazan\u0131mlar\u0131n\u0131 b\u00fcy\u00fctecektir\u201d dedi. Ayr\u0131ca, uluslararas\u0131 arenada tan\u0131n\u0131rl\u0131\u011f\u0131n artmas\u0131yla birlikte yabanc\u0131 yat\u0131r\u0131mc\u0131lar\u0131n da Ankara\u2019y\u0131 tercih etme olas\u0131l\u0131klar\u0131n\u0131n y\u00fckselece\u011fini vurgulad\u0131.<\/p>\n
Mevcut altyap\u0131n\u0131n iyile\u015ftirilmesinin yan\u0131nda, yeni yat\u0131r\u0131mlar\u0131n da gereklili\u011fine dikkat \u00e7eken Baran, \u015fehirdeki hastanelere ve sa\u011fl\u0131k merkezlerine y\u00f6nelik teknik donan\u0131m ve personel kalitesinin art\u0131r\u0131lmas\u0131n\u0131n \u00f6ncelik oldu\u011funu dile getirdi. Ankara\u2019n\u0131n sadece T\u00fcrkiye\u2019nin de\u011fil, b\u00f6lgenin sa\u011fl\u0131k merkezi olmas\u0131 i\u00e7in bu yat\u0131r\u0131mlar\u0131n planlanmas\u0131 ve hayata ge\u00e7irilmesi gerekti\u011fi \u00fczerinde durdu.<\/p>\n
Sonu\u00e7 olarak, G\u00fcrsel Baran\u2019\u0131n a\u00e7\u0131klad\u0131\u011f\u0131 bu vizyon, Ankara\u2019n\u0131n k\u00fcresel sa\u011fl\u0131k turizmi pazar\u0131nda hak etti\u011fi yere gelmesi i\u00e7in \u00f6nemli bir yol haritas\u0131 sunuyor. Direkt u\u00e7u\u015flar\u0131n art\u0131r\u0131lmas\u0131yla birlikte, \u015fehrin konumu hem sa\u011fl\u0131k turizmi hem de farkl\u0131 ekonomik alanlarda daha g\u00fc\u00e7l\u00fc bir \u015fekilde parlayabilir. Her ne kadar zorluklar ve s\u00fcrecin karma\u015f\u0131kl\u0131\u011f\u0131 g\u00f6z \u00f6n\u00fcnde bulundurulsa da, Ankara\u2019n\u0131n potansiyelini de\u011ferlendirmek ad\u0131na at\u0131lacak ad\u0131mlar umut verici.<\/p>\n
En nihayetinde, Ankara Ticaret Odas\u0131\u2019n\u0131n liderli\u011finde, \u015fehirdeki t\u00fcm payda\u015flar\u0131n ortak hareket etmesi ve stratejik bir planlama ile hareket edilmesi g\u00f6zlemleniyor. Bu da ba\u015fkentin, sa\u011fl\u0131k turizmi ve di\u011fer sekt\u00f6rlerdeki geli\u015fimini h\u0131zland\u0131rmak i\u00e7in do\u011fru yolda oldu\u011funu g\u00f6steriyor. Sonu\u00e7lar\u0131n hissedilmesi zaman alsa da, bu d\u00f6n\u00fc\u015f\u00fcm Ankara\u2019n\u0131n ekonomik ve uluslararas\u0131 prestijinde kal\u0131c\u0131 bir etki yaratabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ankara Ticaret Odas\u0131 (ATO) Ba\u015fkan\u0131 G\u00fcrsel Baran, T\u00fcrkiye’nin ba\u015fkenti Ankara’n\u0131n uluslararas\u0131 arenadaki konumunu g\u00fc\u00e7lendirmek amac\u0131yla \u00f6nemli bir at\u0131l\u0131m plan\u0131 \u00fczerinde \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 a\u00e7\u0131klad\u0131. Baran, \u00f6zellikle sa\u011fl\u0131k turizmi alan\u0131nda Ankara\u2019n\u0131n potansiyelinin do\u011fru de\u011ferlendirilebilmesi ad\u0131na direkt u\u00e7u\u015flar\u0131n art\u0131r\u0131lmas\u0131n\u0131n kritik oldu\u011funu vurgulad\u0131. Bu hamle, sadece sa\u011fl\u0131k turizmi i\u00e7in de\u011fil, ayn\u0131 zamanda di\u011fer ekonomik sekt\u00f6rlerde de ba\u015fkentin global eri\u015fiminin ve…<\/p>\n","protected":false},"author":1,"featured_media":5174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_focuskw":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_wpan_schema_json_ld":"","_wpan_ai_seo_metadata":"","_wpan_ai_seo_status":"","_wpan_ai_seo_policy":"","_wpan_ai_seo_faq_block":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[6332,6329,6328,6330,6331],"tmauthors":[],"class_list":{"0":"post-5173","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi","8":"tag-ankara-ekonomik-cesitlilik-ve-turizm","9":"tag-ankara-saglik-turizmi-potansiyeli","10":"tag-saglik-turizmi-icin-direkt-ucuslar","11":"tag-turkiye-saglik-turizmi-ekonomisi","12":"tag-uluslararasi-hasta-erisimi-ankara"},"jetpack_featured_media_url":"https:\/\/haber360.com\/wp-content\/uploads\/2025\/05\/ATO-Baskanindan-saglik-turizmi-icin-ucus-cagrisi-1746708292.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/haber360.com\/index.php\/wp-json\/wp\/v2\/posts\/5173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haber360.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haber360.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haber360.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haber360.com\/index.php\/wp-json\/wp\/v2\/comments?post=5173"}],"version-history":[{"count":0,"href":"https:\/\/haber360.com\/index.php\/wp-json\/wp\/v2\/posts\/5173\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haber360.com\/index.php\/wp-json\/wp\/v2\/media\/5174"}],"wp:attachment":[{"href":"https:\/\/haber360.com\/index.php\/wp-json\/wp\/v2\/media?parent=5173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haber360.com\/index.php\/wp-json\/wp\/v2\/categories?post=5173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haber360.com\/index.php\/wp-json\/wp\/v2\/tags?post=5173"},{"taxonomy":"tmauthors","embeddable":true,"href":"https:\/\/haber360.com\/index.php\/wp-json\/wp\/v2\/tmauthors?post=5173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}