{"id":5983,"date":"2025-05-15T05:14:19","date_gmt":"2025-05-15T05:14:19","guid":{"rendered":"https:\/\/haber360.com\/index.php\/2025\/05\/15\/ayakkabi-ithalatinda-siki-denetim-ruzgari\/"},"modified":"2026-05-15T22:28:07","modified_gmt":"2026-05-15T22:28:07","slug":"ayakkabi-ithalatinda-siki-denetim-ruzgari","status":"publish","type":"post","link":"https:\/\/haber360.com\/index.php\/2025\/05\/15\/ayakkabi-ithalatinda-siki-denetim-ruzgari\/","title":{"rendered":"Ayakkab\u0131 \u0130thalat\u0131nda S\u0131k\u0131 Denetim R\u00fczgar\u0131"},"content":{"rendered":"<p>Aral\u0131k 2024\u2019te ayakkab\u0131 ithalat\u0131na y\u00f6nelik ilave g\u00fcmr\u00fck vergisinin y\u00fczde 40\u2019a \u00e7\u0131kart\u0131lmas\u0131, sekt\u00f6r\u00fcn nabz\u0131n\u0131 h\u0131zla etkiledi. H\u00fck\u00fcmetin amac\u0131, yerli <a href=\"https:\/\/haber360.com\/index.php\/2025\/05\/15\/euro-bolgesinde-sanayi-uretimi-yukseliste\/\" title=\"Euro B\u00f6lgesi&#8217;nde Sanayi \u00dcretimi Y\u00fckseli\u015fte\" data-wpan-internal-link=\"1\">\u00fcretimi<\/a> korumak ve desteklemek olsa da, artan vergiler ithal ayakkab\u0131lara olan talepte ciddi bir daralmaya yol a\u00e7t\u0131. T\u00fcrkiye genelinde ithal ayakkab\u0131lar\u0131n pazara giri\u015fi g\u00f6zle g\u00f6r\u00fcl\u00fcr \u015fekilde azal\u0131rken, sekt\u00f6r temsilcileri gelece\u011fe y\u00f6nelik uyar\u0131larda bulunuyor. Ancak t\u00fcm bu geli\u015fmelere ra\u011fmen, yurtd\u0131\u015f\u0131ndan online kanallar arac\u0131l\u0131\u011f\u0131yla yap\u0131lan ayakkab\u0131 al\u0131\u015fveri\u015flerinin y\u00fckseli\u015fi, ithalat\u0131n toplam t\u00fcketim i\u00e7indeki pay\u0131n\u0131 farkl\u0131 bir boyuta ta\u015f\u0131yor.<\/p>\n<p>T\u00fcrkiye Ayakkab\u0131 Sanayicileri Derne\u011fi (TASD) Ba\u015fkan\u0131 Berke \u0130\u00e7ten, sekt\u00f6r\u00fcn i\u00e7inde bulundu\u011fu karma\u015f\u0131k durumu rakamlarla ortaya koyuyor. \u0130\u00e7ten, \u201c\u0130thal ayakkab\u0131n\u0131n toplam t\u00fcketimdeki pay\u0131 son iki y\u0131lda y\u00fczde 6\u2019dan y\u00fczde 21\u2019e y\u00fckseldi\u201d diyor ve 2024 y\u0131l\u0131 sonu itibar\u0131yla bu oran\u0131n y\u00fczde 25\u2019e kadar \u00e7\u0131kmas\u0131n\u0131 beklediklerini vurguluyor. Vergi art\u0131\u015flar\u0131n\u0131n geleneksel ithalat kanallar\u0131n\u0131 azaltmas\u0131na ra\u011fmen, t\u00fcketicilerin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131nda dijital kanallar\u0131 tercih etmeye ba\u015flamas\u0131 ithalat verilerini farkl\u0131 boyutlarda \u015fekillendiriyor.<\/p>\n<p>G\u00fcmr\u00fck vergilerindeki <a href=\"https:\/\/haber360.com\/index.php\/2025\/05\/15\/merkez-bankasi-rezervlerinde-guclu-artis-yasandi\/\" title=\"Merkez Bankas\u0131 rezervlerinde g\u00fc\u00e7l\u00fc art\u0131\u015f ya\u015fand\u0131\" data-wpan-internal-link=\"1\">art\u0131\u015f<\/a> do\u011frudan fiyatlara yans\u0131yor. Bu durum, ithal ayakkab\u0131lar\u0131 daha pahal\u0131 hale getirirken, t\u00fcketici davran\u0131\u015flar\u0131nda da de\u011fi\u015fime neden oluyor. Geleneksel ma\u011fazalardan yap\u0131lan ayakkab\u0131 al\u0131\u015fveri\u015fleri azal\u0131rken, \u00f6zellikle gen\u00e7 ve teknolojiye yatk\u0131n kitleler online al\u0131\u015fveri\u015fe y\u00f6neliyor. T\u00fcketiciler, k\u00fcresel platformlardan yapacaklar\u0131 al\u0131\u015fveri\u015flerde \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi ve fiyat avantaj\u0131 ararken, yerli \u00fcreticilerin <a href=\"https:\/\/haber360.com\/index.php\/2025\/05\/15\/rekabet-kurulundan-sirketlere-devir-ve-ortaklik-karari\/\" title=\"Rekabet Kurulundan \u015eirketlere Devir ve Ortakl\u0131k Karar\u0131\" data-wpan-internal-link=\"1\">rekabet<\/a> g\u00fcc\u00fc de bir anlamda s\u0131nan\u0131yor.<\/p>\n<p>T\u00fcrkiye\u2019nin ayakkab\u0131 sekt\u00f6r\u00fc, uzun y\u0131llard\u0131r hem yerli \u00fcretim hem de ithalat a\u00e7\u0131s\u0131ndan kritik bir pazar konumunda. \u00dcreticiler, artan girdi maliyetleri ve d\u00f6viz kurlar\u0131ndaki dalgalanmalar nedeniyle zorlan\u0131rken, devletin uygulad\u0131\u011f\u0131 g\u00fcmr\u00fck politikalar\u0131 da sekt\u00f6rdeki rekabet dengelerini de\u011fi\u015ftiriyor. Sekt\u00f6r yetkilileri, yerli \u00fcretimi desteklemek i\u00e7in yap\u0131lan bu d\u00fczenlemelerin k\u0131sa vadede olumlu etkiler sa\u011flamas\u0131n\u0131n yan\u0131 s\u0131ra, uzun vadede t\u00fcketici tercihlerine etkisini dikkatle izliyor.<\/p>\n<p>\u0130thal ayakkab\u0131daki azalmaya ra\u011fmen, yurtd\u0131\u015f\u0131ndan online al\u0131\u015fveri\u015flerin artmas\u0131 sekt\u00f6r\u00fc yeni bir ger\u00e7eklikle kar\u015f\u0131 kar\u015f\u0131ya b\u0131rak\u0131yor. T\u00fcrkiye\u2019de e-ticaretin b\u00fcy\u00fcmesi, t\u00fcketicilerin d\u00fcnya \u00e7ap\u0131nda markalara eri\u015fimini kolayla\u015ft\u0131rd\u0131. Bu durum, yerli \u00fcretimin sadece fiziki ma\u011fazalardaki rekabetini de\u011fil, ayn\u0131 zamanda dijital platformlardaki varl\u0131\u011f\u0131n\u0131 da zorunlu k\u0131l\u0131yor. Ayakkab\u0131 sekt\u00f6r\u00fc, bu dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc benimseyerek hem \u00fcretim politikalar\u0131n\u0131 hem de pazarlama stratejilerini yeniden \u015fekillendirmek durumunda.<\/p>\n<p>Berke \u0130\u00e7ten\u2019in a\u00e7\u0131klamalar\u0131na g\u00f6re, ithalat\u0131n toplam t\u00fcketim i\u00e7indeki pay\u0131 artmaya devam ediyor. \u201cGeleneksel ithalat kanallar\u0131ndaki azalma, toplam ithalat\u0131 d\u00fc\u015f\u00fcrse de, yurtd\u0131\u015f\u0131ndan bireysel online sipari\u015flerdeki art\u0131\u015f bunu dengelemi\u015f durumda\u201d diyen \u0130\u00e7ten, sekt\u00f6r\u00fcn bu yeni dinami\u011fe kar\u015f\u0131 haz\u0131rl\u0131kl\u0131 olmas\u0131 gerekti\u011fini belirtiyor. Bu durum, g\u00fcmr\u00fck politikalar\u0131n\u0131n beklenen etkisini s\u0131n\u0131rland\u0131r\u0131rken, t\u00fcketicilerin taleplerinin dijital d\u00fcnyada \u015fekillenmeye devam etti\u011fini g\u00f6steriyor.<\/p>\n<p>Yerel \u00fcreticiler i\u00e7in durum karma\u015f\u0131k. Bir yandan koruma politikalar\u0131 desteklenirken, di\u011fer yandan t\u00fcketicilerin d\u00fcnya genelindeki alternatiflere kolayl\u0131kla ula\u015fmas\u0131 rekabeti zorla\u015ft\u0131r\u0131yor. Yerli markalar, kalitelerini art\u0131rmak ve \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini art\u0131rmak zorunda. \u00d6zellikle gen\u00e7 t\u00fcketicilerin tercihlerinde kalite ve trend belirleyicili\u011fi \u00f6n plana \u00e7\u0131k\u0131yor. Bu da \u00fcreticilerin inovasyona y\u00f6nelmesini gerektiriyor.<\/p>\n<p>Online platformlar ve dijital pazarlama stratejileri, sekt\u00f6rde yeni rekabet alanlar\u0131 yarat\u0131yor. Yerli \u00fcreticiler, sadece ma\u011faza sat\u0131\u015flar\u0131yla de\u011fil, dijital i\u015flemlerle de pazarda varl\u0131k g\u00f6stermeli. Bu da ciddi bir altyap\u0131 yat\u0131r\u0131m\u0131 ve yeni pazarlama tekniklerini gerektiriyor. Sekt\u00f6r, dijitalle\u015fme hamlelerini h\u0131zl\u0131 yapamazsa, bu alandaki kay\u0131plar uzun vadede b\u00fcy\u00fcyebilir.<\/p>\n<p>\u00d6te yandan, t\u00fcketici davran\u0131\u015flar\u0131ndaki h\u0131zl\u0131 de\u011fi\u015fim, sekt\u00f6rel yap\u0131y\u0131 d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. \u0130thal ayakkab\u0131 talebinin bir k\u0131sm\u0131 azalsa da, yeni kanallardan gelen taleplerle toplam ithalat\u0131n t\u00fcketim i\u00e7indeki pay\u0131 artmaya devam ediyor. Bu durum, ithalat\u0131n sadece fiziksel pazar \u00fczerinden de\u011fil, dijital mecralardan da takip edilmesi gerekti\u011fini ortaya koyuyor. H\u00fck\u00fcmet ve sekt\u00f6r\u00fcn bu yeni ger\u00e7ekli\u011fi iyi analiz edip ortak \u00e7\u00f6z\u00fcmler \u00fcretmesi ka\u00e7\u0131n\u0131lmaz.<\/p>\n<p>Sonu\u00e7 olarak, Aral\u0131k 2024\u2019te g\u00fcmr\u00fck vergisindeki y\u00fczde 40 art\u0131\u015f, k\u0131sa vadede ithal ayakkab\u0131 giri\u015fini d\u00fc\u015f\u00fcrm\u00fc\u015f olsa da, yurtd\u0131\u015f\u0131 online sipari\u015flerin artmas\u0131yla ithalat\u0131n toplam t\u00fcketim pay\u0131nda art\u0131\u015f ya\u015fan\u0131yor. Bu durum, sekt\u00f6r temsilcileri i\u00e7in \u00f6nemli bir uyar\u0131 niteli\u011finde. Hem vergi politikalar\u0131n\u0131n hem de dijital d\u00f6n\u00fc\u015f\u00fcm stratejilerinin birlikte ele al\u0131nmas\u0131 gerekiyor ki, yerli ayakkab\u0131 sekt\u00f6r\u00fc hem rekabet\u00e7i hem de s\u00fcrd\u00fcr\u00fclebilir bir yap\u0131ya kavu\u015fabilsin. Ekonomik veriler ve sekt\u00f6r i\u00e7i geli\u015fmeler yak\u0131ndan takip edilmeli, gelece\u011fe d\u00f6n\u00fck proaktif ad\u0131mlar at\u0131lmal\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aral\u0131k 2024\u2019te ayakkab\u0131 ithalat\u0131na y\u00f6nelik ilave g\u00fcmr\u00fck vergisinin y\u00fczde 40\u2019a \u00e7\u0131kart\u0131lmas\u0131, sekt\u00f6r\u00fcn nabz\u0131n\u0131 h\u0131zla etkiledi. H\u00fck\u00fcmetin amac\u0131, yerli \u00fcretimi korumak ve desteklemek olsa da, artan vergiler ithal ayakkab\u0131lara olan talepte ciddi bir daralmaya yol a\u00e7t\u0131. T\u00fcrkiye genelinde ithal ayakkab\u0131lar\u0131n pazara giri\u015fi g\u00f6zle g\u00f6r\u00fcl\u00fcr \u015fekilde azal\u0131rken, sekt\u00f6r temsilcileri gelece\u011fe y\u00f6nelik uyar\u0131larda bulunuyor. Ancak t\u00fcm bu geli\u015fmelere&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_focuskw":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_wpan_schema_json_ld":"","_wpan_ai_seo_metadata":"","_wpan_ai_seo_status":"","_wpan_ai_seo_policy":"","_wpan_ai_seo_faq_block":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[8263,8265,8266,8264,8267],"tmauthors":[],"class_list":{"0":"post-5983","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi","8":"tag-ayakkabi-ithalatinda-gumruk-vergisi-artisi","9":"tag-dijital-kanallarda-ayakkabi-online-alisverisi","10":"tag-ithal-ayakkabilarda-tuketici-davranislari-degisimi","11":"tag-turkiye-ayakkabi-sektorunde-yerli-uretim-destegi","12":"tag-turkiye-e-ticaretinin-ayakkabi-sektorune-etkisi"},"jetpack_featured_media_url":"https:\/\/haber360.com\/wp-content\/uploads\/2025\/05\/Ayakkabi-Ithalatinda-Siki-Denetim-Ruzgari-1747286062.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/haber360.com\/index.php\/wp-json\/wp\/v2\/posts\/5983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/haber360.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haber360.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haber360.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haber360.com\/index.php\/wp-json\/wp\/v2\/comments?post=5983"}],"version-history":[{"count":0,"href":"https:\/\/haber360.com\/index.php\/wp-json\/wp\/v2\/posts\/5983\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haber360.com\/index.php\/wp-json\/wp\/v2\/media\/5984"}],"wp:attachment":[{"href":"https:\/\/haber360.com\/index.php\/wp-json\/wp\/v2\/media?parent=5983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haber360.com\/index.php\/wp-json\/wp\/v2\/categories?post=5983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haber360.com\/index.php\/wp-json\/wp\/v2\/tags?post=5983"},{"taxonomy":"tmauthors","embeddable":true,"href":"https:\/\/haber360.com\/index.php\/wp-json\/wp\/v2\/tmauthors?post=5983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}